Digital Catapult works with leading organisations in the UK and internationally to help build productive global partnerships, drive fast adoption of advanced digital technologies and exploit the UK companies’ export potential. Digital Catapult’s growing multi-stakeholder network facilitates local technology innovation while empowering local stakeholders to reach national and international markets and resources.
Maxis, the leading converged solutions provider in Malaysia, is collaborating with Digital Catapult’s North East Tees Valley Centre (NETV), the Department for International Trade, and the UK Tech Cluster Group, to provide a market expansion opportunity to UK tech small and medium enterprises.
Maxis is looking to the UK market for digital solutions that will enable them to improve the user experience of one of Malaysia’s biggest video entertainment services, Maxis TV. In particular, Maxis is looking for a solution that will utilise user data to develop personalised TV experiences, in order to retain existing customers and convert those who are on trial accounts.
Maxis has been supported through the open challenge in the UK by the Digital Catapult NETV team who have been working with Maxis to assess shortlisted UK companies to pitch their solutions, selecting one company to work directly with the company on the Maxis TV product. In September, The Filter was selected to help Maxis make better use of their customer data and develop an Artificial Intelligence driven recommendation engine for their TV streaming product. The solution will ultimately aim to create a better user experience for Maxis TV customers and support Maxis to grow its customer base.
The Maxis business challenge is the first of a range of international opportunities that will enable UK tech suppliers to access the South East Asian market, as part of the UK-ASEAN Digital Business Challenge pilot.
UK and Malaysia have long enjoyed close commercial and investment partnerships. Malaysia is the UK’s second-largest trading partner in ASEAN and their markets include excellent infrastructure and transport connectivity, a well-developed financial sector. This exciting new collaboration helps cement this relationship and accelerates export opportunities for British tech companies, bringing countries close together.